Collaboration with Arnesen & Lerby
The podcast and the people behind it
Stories and unique insights from top international football: told by those who have been there
Honest stories from the top of football – told by those who have been there
Arnesen & Lerby is a podcast about football – but first and foremost about the people in and around the game. With decades of experience from top international football, Frank Arnesen and Søren Lerby share stories, perspectives and insights that are rarely told anywhere else. Get closer to the big moments, the tough decisions and life behind the scenes.
Through conversations with prominent profiles from the world of football – players, coaches and managers – the podcast opens up for honest reflections on career, pressure, development and passion. These are not quick headlines or superficial conversations, but in-depth dialogues with room for reflection, good stories and a good laugh.
Statistics
An engaged and growing target group
Arnesen & Lerby is one of the largest podcast formats in Denmark and reaches a large and engaged audience every week.
Current numbers
- +800,000 podcast and vodcast plays in 5 months.
- +10 million views on social media
- +25,000 followers across platforms
Statistics as of June 8, 2026
Why work with Arnesen & Lerby?
A partnership is about more than exposure.
As a partner, you become part of a universe built on:
01.
Credibility
Built on strong personal brands and decades of experience from top international football.
02.
Engaged audience
Loyal listeners and followers with a keen interest in the content.
03.
Long life time
Episodes and content create value long after release.
04.
Cross-platform visibility
Exposure through podcast, video and social media.
05.
Activation and relationships
Opportunities for events, collaborations and tailored partner activities.
The familiar faces
Frank Arnesen
Host
Frank Arnesen is an experienced profile in international football, both as a player and sports director, with great insight into the game at the highest level.
Søren Lerby
Host
Søren Lerby has a distinguished career as a top player and agent and brings a sharp perspective to the world of football.
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Our Sponsors
+20 sponsors support our podcast and are confident that it will be the best in the world.
